Why is my Shopify product active but not showing in my online store?

In Shopify, Active means the product is ready to sell; it doesn't guarantee that it's published to your Online Store or available in the visitor's market. Open the product in Shopify admin and check Publishing. Make sure Online Store is selected, then save. If you use Markets or custom catalogs, also make sure the product is included in the catalog for the market you're viewing from, since Shopify requires both catalog inclusion and channel publishing. Finally, check that the product isn't Unlisted. If the product page works from its direct URL but you can't find it in a collection or menu, the product is probably published and the collection rules or navigation link need fixing instead.