GA4 can count the key event while Google Ads shows zero because Ads only records eligible, attributed Google Ads conversions after the event has been imported and processed.

GA4 needs the exact client-side GA session ID, not just a server-side purchase and client ID, to reuse the original session’s source.

DebugView means GA4 received the event, but the Monetization report still has to process it.

A clean $1,000 cutoff usually means the value is getting formatted differently before it reaches GA4, not that GA4 has a $1,000 revenue rule.

DebugView confirms a debug event was collected, but Realtime user cards can still be empty for new or filtered test users.

WP-Cron is probably not being triggered reliably, so overdue jobs are waiting instead of running.

A self-canonical is only a strong signal, so Google may choose another URL when the other canonical signals or the pages' content point elsewhere.

A sitemap opening in your browser doesn't prove Googlebot could fetch it; inspect the exact URL live and check access, redirects, robots rules, and temporary server errors.

Check that the custom domain is attached to the Pages project and its DNS is correct; if both are right, custom caching is the likely reason an old site is still being served.

Update the Production-scoped variable and make a new production deployment; existing Vercel deployments keep their original environment-variable values.